With the development of The Times, the progress of the society. The idea of consumers has been changed, from the previous focus on products to gradually became will pay more attention to the brand. And, in recent years, carpet industry homogeneity phenomenon is relatively serious, makes consumer gradually produce aesthetic fatigue, makes the enterprise product sales decline, excess capacity. So, how to get rid of carpet enterprise development with circle? Just my opinion, the enterprise also need to increase brand awareness, innovation and break the homogeneity bottlenecks.
Branding is carpet enterprise intangible assets
With the improvement of consumer brand awareness, brand value is more and more important. Brand is the intangible asset of an enterprise, with brand awareness, most of the carpet manufacturing enterprises begin to attach importance to brand building, as the victim of a vicious circle of low price competition leads to the final is the initiator, the construction of brand, brand is the road to healthy development.
Do brand key lies not in the propaganda, but action. Only will be more and more rational consumers, the market is more and more mature. Dealer if you want to improve profit margins, the only way only if we play team, namely, distributors, general agent, manufacturers are standing on the sidelines, even there is common to conquer, can only survive all bulk. Carpet brand competition between the enterprises need to upgrade from ordinary price war to war service. Market competition is more and more fierce, carpet consumer quality also need to constantly improve, simply rely on the traditional sales channels to expand the carpet market is difficult.
Carpet enterprise bottleneck when innovation breakthrough homogeneity
In carpet industry, homogeneity is not fresh topic already, imitation can improve efficiency, but not copy, copy, without going through its own research and development of plagiarism not only can improve the ability of enterprises to expand, it will make the innovation ability shrink, products can be replicated, and the brand is unique. Product could soon be out of date, and successful brand is timeless.
Innovation is the development of the first productive force, is the enterprise continuously review, keep moving forward and constantly improve, the basis of innovative enterprise will develop. Vitality lies in the innovation of products, the vitality lies in the development of the enterprise, not the enterprise will lack of development of innovation ability and motivation.
Raw material prices continue to rise, make a lot of carpet enterprises, especially the low profit margins of the small and medium-sized enterprises, to feel the pressure of survival. In view of such situation, carpet enterprises should continuing to pour money into scientific research strength, increasing investment in environmental protection and energy saving products, to reduce costs and increase profits. As the saying goes: "there is no immediate cure, also do not have a good way for the turnaround." Carpet enterprises on the way to seek breakthrough, encounter challenges at the same time, it will become stronger and stronger.
As market competition intensifies, carpet industry will be moving in the direction of specialization and differentiation. Due to the types of carpet and design very much, patent protection is difficult, also provide the opportunities for imitator. Longs for differentiation of homogeneity of the market. In design, enterprise should combine market observation carpet now popular trend, the popular element into the carpet design, appearance and internal structure of the overall innovation. Process, also must learn from international standards, advanced technology, combined with the advantages of their products, jointly play a role.